AdWords Display Advertising Exam and Answer (Updated April 2016): April 2016

Thursday, April 28, 2016

The dynamic remarketing tag collects data such as:

AdWords Display Advertising Exam and Answer (Updated April 2016)

The dynamic remarketing tag collects data such as:

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Which practice would be acceptable under Google’s editorial and technical requirements?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Which practice would be acceptable under Google’s editorial and technical requirements?

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To raise awareness of what you're advertising without limiting who might see your ads, you should:

AdWords Display Advertising Exam and Answer (Updated April 2016)

To raise awareness of what you're advertising without limiting who might see your ads, you should:

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Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

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When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, then the:

AdWords Display Advertising Exam and Answer (Updated April 2016)

When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, then the:

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“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

AdWords Display Advertising Exam and Answer (Updated April 2016)

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

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For an advertiser focused on branding, what are the key success metrics?

AdWords Display Advertising Exam and Answer (Updated April 2016)

For an advertiser focused on branding, what are the key success metrics?

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Display inventory on the Display Network is published by AdSense or:

AdWords Display Advertising Exam and Answer (Updated April 2016)

Display inventory on the Display Network is published by AdSense or:

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What’s something you can do in Ad gallery to enhance a dynamic display ad?

AdWords Display Advertising Exam and Answer (Updated April 2016)

What’s something you can do in Ad gallery to enhance a dynamic display ad?

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Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

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Dynamic remarketing lets an advertiser:

AdWords Display Advertising Exam and Answer (Updated April 2016)

Dynamic remarketing lets an advertiser:

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Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?

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An ad may not appear correctly on mobile phones if it:

AdWords Display Advertising Exam and Answer (Updated April 2016)

An ad may not appear correctly on mobile phones if it:

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Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

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In order to use remarketing with Google Analytics, you need to:

AdWords Display Advertising Exam and Answer (Updated April 2016)

In order to use remarketing with Google Analytics, you need to:

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When creating a display ad, Ad gallery lets you:

AdWords Display Advertising Exam and Answer (Updated April 2016)

When creating a display ad, Ad gallery lets you:

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Which practice would violate Google’s editorial and professional requirements?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Which practice would violate Google’s editorial and professional requirements?

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Which is a benefit of using display advertising with Google to build brand awareness?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Which is a benefit of using display advertising with Google to build brand awareness?

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A Ready Lightbox ad can contain:

AdWords Display Advertising Exam and Answer (Updated April 2016)

A Ready Lightbox ad can contain:

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What’s needed to create a "Display Network" campaign to start promoting an app in other apps and on mobile websites?

AdWords Display Advertising Exam and Answer (Updated April 2016)

What’s needed to create a "Display Network" campaign to start promoting an app in other apps and on mobile websites?

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Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?

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An advertiser would benefit from using affinity audience targeting if they want to reach people:

AdWords Display Advertising Exam and Answer (Updated April 2016)

An advertiser would benefit from using affinity audience targeting if they want to reach people:

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An advertiser who wants to target specific categories of video content on the Display Network should:

AdWords Display Advertising Exam and Answer (Updated April 2016)

An advertiser who wants to target specific categories of video content on the Display Network should:

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Which bidding option is best suited for an advertiser focused on branding goals?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Which bidding option is best suited for an advertiser focused on branding goals?

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Which bidding type is only available for ads on the Display Network?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Which bidding type is only available for ads on the Display Network?

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Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

AdWords Display Advertising Exam and Answer (Updated April 2016)

Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

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Hayley's client wants to drive sales of her new cookbook that's about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the "Target and bid" setting, her client's ads can show when:

AdWords Display Advertising Exam and Answer (Updated April 2016)

Hayley's client wants to drive sales of her new cookbook that's about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the "Target and bid" setting, her client's ads can show when:

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An advertiser who sells coffee beans adds the keyword “Java'” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

AdWords Display Advertising Exam and Answer (Updated April 2016)

An advertiser who sells coffee beans adds the keyword “Java'” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

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Which would contribute to a higher Quality Score for a display ad?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Which would contribute to a higher Quality Score for a display ad?

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In-market audience targeting consists of people:

AdWords Display Advertising Exam and Answer (Updated April 2016)

In-market audience targeting consists of people:?

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If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

AdWords Display Advertising Exam and Answer (Updated April 2016)

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

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Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

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Why is it recommended to separate Display Network campaigns from Search Network campaigns?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

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Which functionality applies to HTML5 ads?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Which functionality applies to HTML5 ads?

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An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:

AdWords Display Advertising Exam and Answer (Updated April 2016)

An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:

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Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

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When planning a campaign, the first thing an advertiser thinks about should be:

AdWords Display Advertising Exam and Answer (Updated April 2016)

When planning a campaign, the first thing an advertiser thinks about should be:

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Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:

AdWords Display Advertising Exam and Answer (Updated April 2016)

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:

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Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?

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Which report is helpful when using site and category exclusions?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Which report is helpful when using site and category exclusions?

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Cost-per-thousand impressions (CPM) bidding is only available for:

AdWords Display Advertising Exam and Answer (Updated April 2016)

Cost-per-thousand impressions (CPM) bidding is only available for:

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Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

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What's a best practice for creating an effective ad with Ad gallery?

AdWords Display Advertising Exam and Answer (Updated April 2016)

What's a best practice for creating an effective ad with Ad gallery?

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What's a best practice for creating an effective ad with Ad gallery?

AdWords Display Advertising Exam and Answer (Updated April 2016)

What's a best practice for creating an effective ad with Ad gallery?

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An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

AdWords Display Advertising Exam and Answer (Updated April 2016)

An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

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Remarketing is targeting ads to people who’ve already visited:

AdWords Display Advertising Exam and Answer (Updated April 2016)

Remarketing is targeting ads to people who’ve already visited:

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Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

AdWords Display Advertising Exam and Answer (Updated April 2016)

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

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You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

AdWords Display Advertising Exam and Answer (Updated April 2016)

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

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On the Display Network, enhanced cost-per-click (ECPC) automatically:

AdWords Display Advertising Exam and Answer (Updated April 2016)

On the Display Network, enhanced cost-per-click (ECPC) automatically:

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An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

AdWords Display Advertising Exam and Answer (Updated April 2016)

An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

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Where can you place a client’s image and video ads?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Where can you place a client’s image and video ads?

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A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an e-commerce site via a display ad. She should choose a landing page for the ad that features:

AdWords Display Advertising Exam and Answer (Updated April 2016)

A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an e-commerce site via a display ad. She should choose a landing page for the ad that features:

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An ad's Quality Score on the Display Network will affect:

AdWords Display Advertising Exam and Answer (Updated April 2016)

An ad's Quality Score on the Display Network will affect:

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Ads are likely to be most contextually relevant to the sites on which they appear when using:

AdWords Display Advertising Exam and Answer (Updated April 2016)

Ads are likely to be most contextually relevant to the sites on which they appear when using:

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Which is a method for evaluating performance of engagement ads created with the Ad gallery?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Which is a method for evaluating performance of engagement ads created with the Ad gallery?

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Which feature applies to the Display Network but not the Search Network?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Which feature applies to the Display Network but not the Search Network?

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Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client's goal?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client's goal?

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How does an extension work on a Display ad?

AdWords Display Advertising Exam and Answer (Updated April 2016)

How does an extension work on a Display ad?

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An advertiser creates a display ad with Ad gallery. It doesn't show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?

AdWords Display Advertising Exam and Answer (Updated April 2016)

An advertiser creates a display ad with Ad gallery. It doesn't show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?

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You might choose to use preferred layouts for dynamic display ads if your client:

AdWords Display Advertising Exam and Answer (Updated April 2016)

You might choose to use preferred layouts for dynamic display ads if your client:

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Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?:

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A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

AdWords Display Advertising Exam and Answer (Updated April 2016)

A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

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What can you do by creating a separate campaign that's targeted only to the Display Network?

AdWords Display Advertising Exam and Answer (Updated April 2016)

What can you do by creating a separate campaign that's targeted only to the Display Network?

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What can you do by creating a separate campaign that's targeted only to the Display Network?

True or False: An advertiser can target mobile apps via AdWords.

AdWords Display Advertising Exam and Answer (Updated April 2016)

True or False: An advertiser can target mobile apps via AdWords.

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View-through conversions are available only to:

AdWords Display Advertising Exam and Answer (Updated April 2016)

View-through conversions are available only to:

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If an advertiser chooses to run ads in image formats, Google will:

AdWords Display Advertising Exam and Answer (Updated April 2016)

If an advertiser chooses to run ads in image formats, Google will:

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If an advertiser chooses to run ads in image formats, Google will:

AdWords Display Advertising Exam and Answer (Updated April 2016)

If an advertiser chooses to run ads in image formats, Google will:

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Frequency capping limits the number of times:

AdWords Display Advertising Exam and Answer (Updated April 2016)

Frequency capping limits the number of times:

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Which allows advertisers to see which sites referred visitors with the most time spent on site?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Which allows advertisers to see which sites referred visitors with the most time spent on site?

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If a display ad appears "above the fold," this means that it:

AdWords Display Advertising Exam and Answer (Updated April 2016)

If a display ad appears "above the fold," this means that it:

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Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

AdWords Display Advertising Exam and Answer (Updated April 2016)

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

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Which feature applies to the Display Network but not the Search Network?

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:

AdWords Display Advertising Exam and Answer (Updated April 2016)

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:

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